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Specialty supermarket implements new digital signage system
Jan 25, 2006 2:55 PM, Digital Signage Update e-newsletter
Cyberspace Solutions launched the first dynamic signage network in the Maltese retail sector for Sparkle Image in Marsascala, located in the middle of the Mediterranean Sea.
Sparkle Image is a specialized supermarket dealing in detergents, cleaning materials and toiletries. The supermarket recently expanded and refurbished its premises.
The recently installed digital signage network uses 42in plasma screens to display a range of dynamic in-store information. Information is transmitted to each plasma screen via the Scala InfoChannel network. The units are interconnected via a LAN and controlled remotely from the supermarket's offices.
The network informs customers about special offers and loyalty programs, promoting specific products by providing timely advertisements close to the product shelving.
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