Cox Television has selected Harris' OSi-Traffic application to manage the traffic, sales, accounting and reporting components of its business.
A longstanding Harris customer, Cox will use OSi-Traffic to integrate other Harris products across multiple business lines.
The company said the tight integration between traffic and automation allowed Cox to increase revenue by controlling inventory utilization selling, and optimizing available spots closer to airtime.
The relationship between OSi-Traffic and Harris applications like Medialine and Repline also creates integrated local and national sales tools for Cox. As a national TV advertising sales firm, this integration helps Cox develop efficient conduits between stations and agencies — increasing efficiency and decreasing errors.
Cox Television owns and operates 15 TV stations and one cable news channel, and is a subsidiary of Cox Enterprises.
This eBook provides both new and veteran shooters an in-depth understanding of the technology that lies between the camera lens and the recording medium and how to maximize a camera's performance.
File-based technologies have replaced video tape methods for a majority of production and broadcast operations. The worlds of AV and IT are coalescing to create new methods and workflows for media
Video compression, editing and displays is an in-depth tutorial on MPEG compression technology, editing MPEG content and evaluating color video monitors written by long-time video expert, trainer and writer Steve Mullen, Ph. D.
2012 will be the year of mobile DTV. That’s the view of Erik Moreno, who along with Salil Dalvi, senior VP for Mobile Platform Development at NBC Universal, is co-general manager of the Mobile Content Venture.
Hear snippets of podcast interviews done throughout 2011 with Pat McDonough of The Nielsen Company, Glen Friedman of Ideas & Solutions!, Danny Wilson of Pixelmetrix and Greg Herman of Watch TV. Pictured is Danny Wilson, Pixelmetrix.
