Ascent Media Group (AMG) will showcase its Atlas automated services and discuss the impact of those services on Sony Pictures Entertainment at NAB this year. Atlas, is a suite of secure, automated, transaction-based services built on the HP Digital Media Platform that enable content owners to manage media assets centrally, whether physical or file-based.
Demonstrations at booth SU2947 will see implementations of specific workflows illustrating how the ability to manage media centrally and digitally can streamline the processes to:
- Create new versions. Using international commercials from HP, AMG will demonstrate how centrally-created commercial spots can be easily localized for viewers worldwide using Atlas.
- Manage media libraries: AMG will show how authorized users within Sony can access, view, share, and track media assets and metadata for the company’s films and television shows online.
- Publish media in multiple formats: AMG will show how Atlas can automatically transform a feature film from Sony into the proper formats for VOD, mobile, broadband, broadcast, and DVD.
- Distribute media globally: AMG will take a feature film marketing campaign — a commercial spot and Electronic Press Kit — and show how Sony’s marketing team can distribute it to multiple global territories simultaneously.