Buffalo Technology deploys MediaTile ‘smart signs’ in retail stores

Buffalo Technology has deployed MediaTile “smart signs” in its retail stores. The MediaTile solution enables Buffalo to communicate directly with hundreds of thousands of consumers at the retail shelf without having to deploy an in-store technology infrastructure. MediaTile provides a cellular-based digital signage solution that only requires power at the shelf. It eliminates the need for in-store IT infrastructure required to receive, schedule and play digital promotional content.

After a successful in-store test at a Fry’s Electronics retail outlet in San Jose, CA, Buffalo Technology will deploy MediaTile devices in 30 Fry’s Electronic stores.

For more information, visit www.mediatile.com.

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