After a one-store, 10-screen pilot, retailer Matas will roll out in-store signage systems in two additional Copenhagen retail locations.
Matas ringed the top of its store with LCD displays and strategically stationed smaller LCD panels as end caps on shelves. The digital signage pilot included displays with video, overlay text announcing specials, and blend in graphics, including digital still images and digital merchandising posters. The video projector was trained on a translucent screen at the front of the store to attract traffic from outside.
Based on the success of the pilot, Matas plans to deploy digital signage to two more stores in Copenhagen.
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