DS-IQ and Scala are integrating Scala’s InfoChannel software suite with DS-IQ’s Web-based Digital Signage Marketing Performance service. Together, the two products deliver a retail media network solution that provides flexible content creation, scheduling and delivery, as well as sophisticated, real-time measurement and analysis of the sales impact of in-store digital advertising campaigns.
With integration complete, DS-IQ’s service will be able to capture key information from Scala’s play logs (e.g., where and when an ad played) and then correlate it with detailed purchase information using proprietary technology developed just for retail in-store media networks. Charts and dashboards present detailed results to authorized users. Since DS-IQ works over the Web, implementation for new or existing Scala networks is simple, secure and non-intrusive.