LED screens help Lord & Taylor raise the bar for its annual pre-fall promotion

A cylindrical LED display in Lord & Taylor’s store showcases the retailer’s pre-fall fashions to attract people on New York’s Fifth Ave.

Lord & Taylor’s New York City store has created a digital signage tradition for its annual Advance Notice pre-fall promotion. boots and designer’s wear.

Last year, the fashion retailer deployed 54 flat screens to promote its new apparel lineup. This July, the company deployed 360° LED screens throughout the store and in its window displays along New York’s Fifth Avenue. boots and designer’s wear.

Eight DynaScan cylindrical displays, each standing 7.33ft tall, showcased fashion shoots and images from Lord & Taylor’s pre-fall fashion catalog. Other graphical elements included close-up shots of vintage accessories, embellished boots and designer’s wear.

For more information, visit www.dynascanusa.com.

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