Linear Acoustic has named London-based Sound Network as its exclusive distributor and sales-support representative to oversee sales of the company's range of digital TV processors and infrastructure products throughout the UK and Ireland.
Linear Acoustic sells to European TV networks and stations and cable, satellite and DBS operators. The company cited Sound Network's understanding of the challenges facing UK and Irish broadcasters transitioning to HD audio and video as one of the main reasons for the partnership. The company also said it was looking to capitalize on a growing demand for full-time surround sound in an HD migration — an area it considers an emerging market.
Sound Network cited a high level of technical knowledge, problem solving skills and an expandable product range offering future-proof technology as attractive characteristics of Linear Acoustic's technology.