NUVA VIDA enables more efficient demographic targeting

NUVA Technologies has released version 1.2 of its NUVA VIDA display management software. This software is targeted at media companies, retailers and advertisers and is specifically built to target a viewer (or group of viewers) based on any demographic information users wish to extract. The NUVA VIDA media display system can automatically display media geared to a viewer’s recognized age, gender, race, belief system, interest or buying habit. NUVA also made its online media management package freely available online.

For more information, visit http://nuvatech.com/site/index.php?option=com_content&task=view&id=45&Itemid=63.