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NUVA VIDA enables more efficient demographic targeting
Jul 13, 2006 8:00 AM
NUVA Technologies has released version 1.2 of its NUVA VIDA display management software. This software is targeted at media companies, retailers and advertisers and is specifically built to target a viewer (or group of viewers) based on any demographic information users wish to extract. The NUVA VIDA media display system can automatically display media geared to a viewer’s recognized age, gender, race, belief system, interest or buying habit. NUVA also made its online media management package freely available online.
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