Two financial service institutions are joining forces for their digital signage advertising campaigns in New York City’s Times Square, arguably the world’s most famous home for lavish digital billboards. Reuters and NASDAQ signed a non-binding letter of intent to form a sales alliance that will leverage the companies’ respective Times Square outdoor advertising electronic displays. The alliance, to be named Times Square 2, will offer marketers a one-stop shop opportunity to create "roadblock" advertising on the south side of Times Square using the trademark Reuters Sign and Nasdaq's digital billboard known as the Nasdaq Tower.
Leveraging its expertise in working with blue-chip advertising clients and top advertising agencies, Reuters will manage all sales, creative services and development, and will develop and maintain electronic display and interactive technologies for the Times Square 2 sales alliance in close coordination with Nasdaq. Marketers will have the ability to advertise on the Reuters Sign and the Nasdaq Tower independently or in combination, reaching the millions of consumers that pass through Times Square daily.
The Reuters Sign digital display system spans 22 stories and features over 7000sq ft of digital signage. It is located on the Reuters building in the heart of Times Square, and is seen by over 1.5 million people each day. The Reuters Sign has featured marketing campaigns for marketers such as Nike, Honda, Lexus, IBM, Yahoo! and AOL, which have engaged consumers with promotions, cross media interactivity and even live performances on The Reuters Sign.