LED screen provides sculptured effect for Piccadilly Circus venue

Samsung recently installed a giant LED screen from Lighthouse Technologies at Samsung's flagship advertising site in London's Piccadilly Circus. The 12m x 12m display features 16mm pixel pitch, 5000 Nits brightness, and downward angled LEDs to ensure a clear viewing angle from street level.

Samsung wanted to prevent the screen from looking like a large television, so the lower portion of the screen was rendered to replicate neon lighting -- a form of lighting traditionally associated with Piccadilly Circus -- creating an artistic sculptural feel to the display.

For more information, visit www.lighthouse-tech.com.

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