Signage network narrowcasts business content across Toronto’s financial district

Druxy’s lunch spots are among the high-traffic areas of Toronto’s financial district that will feature dual 30-inch flat screen monitors displaying stock market news, corporate presentations, and other dynamic business content.

Hybrid-Global of Toronto is deploying 100 LCD monitors as part of its new Business Screen Network in Toronto’s financial. Dual side-by-side flat screen monitors – with built-in embedded computers – are being rolled out in high traffic areas such as popular Druxy’s lunch spots, hotel lobbies, convention centers and the professional trading floors of bank-owned brokerage firms.

Tylaine Duggan, Hybrid’s chairman, emphasized that the network’s content would include not only market news, but also more in-depth corporate information about business entities as a whole.

Hybrid said its approach to the Toronto network provides a unique multimedia communications platform for business – a venue to address current and prospective shareholders, professional traders, brokers and analysts without media interpretation or editing. Hybrid expert partners in the project include Webpavement, an Atlanta-based networking company that is providing signage software and professional services, as well as SANYO Canada and Rogers Business Solutions.

For more information, visit www.webpavement.com and www.hybridglobal.com.

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