The Mill, in London, has chosen Softel's Swift vTX subtitling system for a new file-based platform at its advertising post-production department. The award-winning London visual effects facility has migrated from a traditional encoding process to a streamlined multiformat workflow based on a close integration between Swift vTX and The Mill's Omneon video servers.
The insertion of both Teletext and on-screen logo content into video assets is a key workflow task for The Mill's Adtext team, a provider of subtitling for advertising productions. Softel engineers provided project advice and custom integration with Omneon to create an efficient, easy-to-use solution, with software encoding replacing the previous hardware-based method. Adtext team operators can now associate subtitle files with video assets on the server, adding Teletext subtitles and optional on-screen logos to MPEG video and previewing the encoded files direct from the video server.