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White paper sheds light on IPTV marketing, ad potential
May 24, 2006 8:00 AM
A variety of business models and providers are emerging to monetize Internet video explosion, but the tier of content that offers marketers and advertisers the biggest opportunity also presents the greatest challenge, according to a new, free white paper.
Atlanta-based marketing strategist Mediathink identifies that tier as user-generated content or consumer-generated media, “where control — and even creation — of the medium and messages moves towards the end user.”
Mediathink interviewed and researched more than 56 providers of Internet video, Internet video ad services and Internet video content aggregators in putting together “Understanding the impact of online video (iVOD) on marketing and advertising.”
The FCC has issued captioning requirements for all online video. Learn how to meet the requirements of the new rules and how to automate the technical process.
Video compression, editing and displays is an in-depth tutorial on MPEG compression technology, editing MPEG content and evaluating color video monitors written by long-time video expert, trainer and writer Steve Mullen, Ph. D.
File-based technologies have replaced video tape methods for a majority of production and broadcast operations. The worlds of AV and IT are coalescing to create new methods and workflows for media
