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Asia/Pacific region holds great potential for IPTV, says In-Stat
Jan 16, 2007 8:00 AM
The Asia/Pacific region is at the forefront of service innovation for online video development, and the region holds huge market potential, according to research firm In-Stat.
Online video revenue in the region will reach $2.87 billion in 2011, said In-Stat. The Asia/Pacific online video market is dynamic, and represents a wealth of opportunities for aggregators, ISPs, IPTV operators and traditional media giants. As a nascent market, however, business models within this area are diverse. Ultimately, each model must generate profit to survive in the future — a high volume of traffic alone won't suffice, the research firm said.
A recent report, "In-Sights: Asia/Pacific Online Video Market: Hot Market, Fuzzy Business" found:
The source of content will remain the key issue for online video service providers, and getting legal, cheap and exclusive content will be the greatest challenge for all providers.
Profitability will depend on developing more interactive and differentiated innovations, which will be necessary to attract and retain consumers.
Alliances with ISPs, IPTV service providers and media groups will become a feasible strategy for aggregators to survive and enlarge their business scope.
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