Concurrent has released new SCTE-130 compliant software for its MediaHawk line of video servers. The release provides new functionality and capacity enhancements, including playlist support enabling advanced advertising.
The integration of advanced advertising applications with the on-demand delivery framework using SCTE standards gives operators the opportunity to use ad-generated revenue to fund the launch of new services, according to the company.
The SCTE-130 standard supports a unified platform for addressable advertising, providing inventory and placement definitions, and merges content and subscriber metadata for targeting zones or individuals.
Other features include:
NGOD and ISA compatibility, ensuring compatibility between VOD component vendors;
improved stream, storage and ingest density; and
HTTP progressive download in support of IPTV and Internet-based video applications.
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