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IMAKE releases targeted advertising for video in OpenVision 4.2
Dec 12, 2006 8:00 AM
IMAKE Software & Services has unveiled OpenVision version 4.2, its newest generation of products for VOD and IPTV with its targeted advertising solution, Ad Exchange.
IMAKE’s Ad Exchange technology has been rigorously tested through the daily targeting of more than 200 million banner advertisements. IMAKE’s latest release makes the product available for open systems cable, telco and content providers as an on-demand and IPTV video ad insertion solution with switched digital video ad insertion to be added in 2007.
Ad Exchange operates within the current environments by inserting and appending ads onto content prior to distribution or by loading onto the video servers and dynamically targeting ads at playback based on each session's parameters. In both cases, ads can be targeted based on content characteristics, rotation by dates and location.
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