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KPN toasts new in-store alcoholic beverage network
Dec 14, 2006 8:00 AM
The DrinksTV in-store programming network will be featured in more than 600 retail stores nationwide.
Kyle Private Networks (KPN) has unveiled DrinksTV, an in-store TV network that provides programming for the beer, wine and spirits retailer, advertiser and consumer throughout 600 retail stores nationwide.
DrinksTV programming includes short segments featuring wine pairing, the latest drink trends, party tips and trivia, as well as exclusive DrinksTV "Pour It On" infotainment segments. Programming is updated weekly and reaches more than 33 million consumers on an annual basis.
KPN expects to extend the network to more than 1000 stores by the end of 2007. DrinksTV will use Real Digital Media’s NEOCAST digital signage solution to manage point-of-purchase programming and advertising.
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