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Neo Advertising, Artisan Live combine to bring mobile digital signage to malls
Dec 14, 2006 8:00 AM
Neo Advertising and Artisan Live have formed a partnership to produce digital signage content for mall and in-store advertising. Under the agreement, the companies will facilitate media sales and extend Artisan’s Mobile Affiliate Advertising Program (MAAP).
With Artisan Live’s MAAP, advertisers will have the opportunity to extend mobile promotions and receive cost-per-engagement advertising dollars, in turn delivering complete accountability to advertisers.
Today’s shoppers in a mall environment experience digital signage in the food court and an increasing number of screens in-store, as many retailers adopt their own digital signage networks. Artisan Live positions itself in the role of connecting consumers with content that is relevant and interactive — and increasingly generated on-demand.
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