You are here: Home Page»IPTV» To win new online revenue, TV stations should establish new brands
To win new online revenue, TV stations should establish new brands
Mar 10, 2009 2:33 PM
Pete Conti Jr., senior VP of Borrell Associates, offered several tips TV stations can use to increase online revenue at last week’s Competitive Television Summit in Orlando.
Pete Conti Jr., senior VP of Borrell Associates, a research and consulting firm that monitors the ad market and helps media clients identify executive strategies, believes it’s time local TV stations rethink how they approach the Internet.
At the Competitive Television Summit in Orlando, FL, Conti said it’s time for TV stations to reconsider how they brand themselves online. He pointed to two popular movies, “The Matrix” and “Terms of Endearment,” to make his point. Some brands can be merchandised and extended, some can’t. “The Matrix” action figures, games and bubble gum make sense. But it’s hard to imagine a “Terms of Endearment” action figure, he said.
So too, TV stations seeking new revenue on the Web should embrace establishing other online brands that can be extended into new markets while separately maintaining their core TV brand, he advised.
This week, Conti discusses the Internet, ad revenue, branding and what stations can do to become more successful online.
Tell Us What You Think!
IPTVU invites response from our readers. Please submit your comments to editor@broadcastengineering.com. We'll follow up with your comments in an upcoming issue.
This eBook provides both new and veteran shooters an in-depth understanding of the technology that lies between the camera lens and the recording medium and how to maximize a camera's performance.
File-based technologies have replaced video tape methods for a majority of production and broadcast operations. The worlds of AV and IT are coalescing to create new methods and workflows for media
Video compression, editing and displays is an in-depth tutorial on MPEG compression technology, editing MPEG content and evaluating color video monitors written by long-time video expert, trainer and writer Steve Mullen, Ph. D.
2012 will be the year of mobile DTV. That’s the view of Erik Moreno, who along with Salil Dalvi, senior VP for Mobile Platform Development at NBC Universal, is co-general manager of the Mobile Content Venture.
Hear snippets of podcast interviews done throughout 2011 with Pat McDonough of The Nielsen Company, Glen Friedman of Ideas & Solutions!, Danny Wilson of Pixelmetrix and Greg Herman of Watch TV. Pictured is Danny Wilson, Pixelmetrix.
