The modern woman

Dec 1, 2002 12:00 PM, Brad Dick, editorial director

    

I admit to loving technology - most of the time, anyway. Computers, well, that's something else all together. But when it comes to new video, audio, TVs, games or phones, sign me up! I've been an early adopter since way back. I bought the first stereo Betamax model Sony ever made. I had one of the first Radio Shack TRS-80 computers. And cell phones? My first cell phone cost $500 and came with a calling plan of only 60 minutes a month. If it was new technology, I was there, baby.

Fortunately, being single allows me to buy any technology I can afford. I don't need anyone else's permission. And this is a bit of freedom I'm inclined to want to keep. However, there may be hope yet for we single, but independent, fellows.

The Consumer Electronics Association (CEA) just released the results of a survey on women's interest in technology. The stereotype of women being focused on fashion and jewelry has just been shattered. Today's modern woman apparently loves her electronics about as much as we guys do.

In the CEA survey, 58 percent of women said that they would choose a high-definition television over a one-karat diamond ring, and 64 percent said they would choose a digital camera over half-karat diamond stud earrings.

The survey also showed that women's interest in other technology is also on the rise. Forty-two percent of women expressed interest in consumer electronics products, both established and new. And, when compared to men, women expressed a higher level of interest in both color TVs and digital cameras than did men.

Oh my God! Women choosing technology over jewelry? What's next? Will they want hammers and screwdrivers instead of perfume and lingerie? Will men be shopping for women's gifts at Best Buy and Home Depot instead of Victoria's Secret? It's just too much to contemplate!

Imagine overhearing this conversation at the local electronics store. He says, “But honey, this HD set is so expensive — it's $3000.” She says, “Yes, I know, but it's the 57-inch model. I was really hoping we'd buy the larger, 65-inch model. And don't forget, we want to replace that old stereo system. We'll need to match this new HD set with a complete new 5.1 channel audio system. The receiver's gotta have at least 500W/channel and, don't forget, the DVD player must have optical outputs. And, dear, it just makes no sense to buy all this new gear without replacing your old speakers with a complete new set of surround sound speakers.”

I'd die right there on the showroom floor.

Send comments to: • editor@primediabusiness.com www.broadcastengineering.com


Home | Back to the top | Write us





Want to use this article?
Click here for options!
Get Copyright Clearance

Share this article

blog comments powered by Disqus

 

Brad on Broadcast


Tell us how you use social media in your job!
You could win 1 of 4 iTunes gift cards for your participation.

Current Issue

Online captioning compliance

May 2012

The FCC has issued captioning requirements for all online video. Learn how to meet the requirements of the new rules and how to automate the technical process.

Read More articles...


Recent Comments

Powered by Disqus

 


Video Compression, Editing and Displays

Video Compression, Editing and Displays

Video compression, editing and displays is an in-depth tutorial on MPEG compression technology, editing MPEG content and evaluating color video monitors written by long-time video expert, trainer and writer Steve Mullen, Ph. D.

File Based Technology and Workflow

File Based Technology and Workflow

File-based technologies have replaced video tape methods for a majority of production and broadcast operations. The worlds of AV and IT are coalescing to create new methods and workflows for media

Sound Off Podcasts

 

Broadcast Engineering Digital Reference Guide

Browse Back Issues

Back to Top