The New Broadcast Engineering
Jan 1, 2002 12:00 PM, BY BRAD DICK
Notice anything different about Broadcast Engineering? We’ve changed.
It’s with a lot of pride and enthusiasm that we present the newly designed Broadcast Engineering magazine. The staff has spent the last six months working with leading magazine design firm Alpanian Design Group to develop the best looking and most readable magazine possible. We reviewed the latest research in reader needs and preferences for magazine look and feel. Then, led by Alan Alpanian and his staff, we set about developing a completely new look and feel that we believe is both unique and easier to read. The new format is more open, more colorful and easier on the eye.
Our goal was to improve the presentation, while keeping the award-winning contents that keep readers coming back. We’ve kept the knowledgeable authors that have made Broadcast Engineering the Journal of Digital Television. Inside, you’ll still find the work of Brad Gilmer, Michael Robin, Don Markley, John Luff, Paul McGoldrick and Harry Martin. Plus, we’ve added a new technical writer, well-known and respected industry guru, Craig Birkmaier. Craig will be focusing his research and writing on several new topics designed to help you better understand the application of technology to business. We’ve also developed a new column, Download, to look at a different technology each month. You’ll learn how the technology applies to your business and what it takes to implement it. This will be a “heads-up” look at developing applications that broadcasters and content developers are just now beginning to implement. You’ll learn what you can to do to bring their success to your facility.
We’ve also made corresponding changes to our Web site. Perhaps most beneficial to readers is the online classified ad section. Need a job, or want to post a job? See our Web site, www.broadcastengineering.com,for help.
Over the last year, most of you have asked, “Will the industry survive; will business get better?” You bet it will! As evidence, a recent report commissioned by the NAB and MSTV estimates that DTV set penetration could reach 75.5 percent by 2006 if all new sets sold after Jan. 1, 2004, had DTV tuners. And HDTV is increasingly popular. Just visit your local electronics store and watch people plunk down their credit cards for large-screen, HD-capable sets. Indeed, this editor has committed to HDTV with the purchase of his own set. And as soon as my local stations begin HD transmissions, I’ll be there with a tuner.
HD Olympic coverage will be provided on NBC and on HDNet on a delayed basis. Millions will now have an opportunity to view the Olympics in HD. When viewers see HD in their friends’ homes and at the local electronics stores — they’ll want it! And we want you to share in the building excitement.
Over the next year, Broadcast Engineering will be bringing you many exciting articles — all designed to help you and your facility be more successful. From implementing HD to datacasting to interactive TV, the answers lie in the upcoming pages of Broadcast Engineering.
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