Ranking broadcast technology vendors, part 1: The 2011 BBS overall brand opinion league table
Oct 25, 2011 12:03 PM, By Joe Zaller
Table 1. A total of 43 broadcast technology vendor brands are included in this table, illustrating the geographic variation of opinion. Click on table to enlarge.
This is the fourth in a series of articles about some of the findings from the 2011 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans and benchmarking of broadcast technology vendor brands. More than 8000 people in 100+ countries took part in the 2011 BBS, making it the largest and most comprehensive market study every done in the broadcast industry.
Each year, as part of the Big Broadcast Survery (BBS), we ask broadcast professionals worldwide to rank a variety of technology vendor brands on a wide range of metrics. We use this information to create a series of reports, which through benchmarking and industry "league tables" enable each vendor to understand its position in the market relative to its industry as a whole, as well as its direct competitors.
This post looks at how our global sample of broadcast professionals ranked 118 different broadcast technology vendors in terms of their overall opinion of these vendors.
Respondents were asked to rank their opinion of broadcast technology brands on a scale of 1-10 — with 10 being the best in the market and 1 being the worst in the market. The top 30 ranked brands for overall opinion are shown in Table 1 for both the global sample of all respondents, as well as for all respondents in each of the geographic regions.
Results are shown in two ways:
• An overall industry "league table" that shows the 30 highest ranked vendors for the metric "overall opinion." The data in this chart is broken out globally and regionally.
• An analysis of the "frequency" of appearance in the "overall opinion league table."
The top 30 ranked brands for overall opinion are shown below for both the global sample of all respondents, as well as for all respondents in each of the geographic regions.
Note that in all cases, these results are shown in alphabetical order — NOT in the order in which they were ranked by respondents to the survey.
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