How do buyers of broadcast technology products prefer to purchase: using a best-of-breed approach (evaluating products from multiple vendors) or a one-stop shop where one vendor provides a complete solution?
To find out, we canvassed the opinions of several thousand broadcast professionals around the world as part of the 2010 Big Broadcast Survey.
There are a huge number of vendors in the broadcast technology space, and the industry’s vendor community is fragmented. Major international trade exhibitions such as NAB and IBC often have between 1000 and 1500 exhibitors at their shows.
On the one hand are the many vendors who are relatively small and specialize in one or two product types. There are also a small number of large international vendors who produce dozens of product types. There are obvious advantages that come with the scale that large companies have achieved, but small companies often argue that their more nimble, focused approach results in superior products.
This has led to an ongoing debate within the broadcast industry about whether it’s better to buy so-called best-of-breed solutions from a variety of suppliers or go to one large company and buy everything from a single vendor.
There are pros and cons to each approach. Dealing with a number of companies may indeed enable buyers to assemble a best-of-breed system, but this approach may introduce interoperability issues and potential finger pointing between vendors if things go wrong. Dealing with a large one-stop shop gives buyers the peace of mind that interoperability issues have been solved, that there is one phone number to call if things go wrong and that there will be no finger pointing.
To see the results of this research, including a chart with a breakdown of different types of buyers, click here.