How broadcasters of different sizes rank reliability of broadcast technology vendors
Dec 28, 2009 3:14 PM, Joe Zaller
![How would you rate [Brand X] on the following attribute [reliability] where 1 is “very poor” and 10 is “best in the market”?](/images/Reliability-by-broadcaster-by-org-size.jpg)
How would you rate [Brand X] on the following attribute [reliability] where 1 is “very poor” and 10 is “best in the market”?
Select figure to enlarge.
In the past several weeks, I have been writing about how a global sample of more than 4000 broadcast industry executives who participated in my 2009 global study of the broadcast industry ranked broadcast technology vendors in a variety of categories. Typically, I show the results broken down globally and regionally to highlight geographic variation in opinions.
But in a recent Broadcast Engineering article, I did something different and described how one type of customer (broadcasters) ranked broadcast technology vendors in one category (innovation), and I showed the results broken down by the size of the broadcaster. I received strong feedback about this post, and many people asked me to show other data broken down this way.
This article does this by looking at how broadcasters of different sizes ranked broadcast technology vendors for reliability.
The table below shows the Top 5 brands in the broadcast technology vendor league table for reliability, as ranked by broadcasters and broken down by organization size. For the sake of comparison, I have also provided the global ranking (responses of all respondents from all organization types) as well as the ranking for all broadcasters (regardless of size or location).
Please note that in all cases, these brands are shown in alphabetical order, NOT in the order of their ranking in the study.
To see the full article, including an analysis of the findings, click here.| Want to use this article? Click here for options! |  |
