The Next Generation Content Delivery Showcase will bring a brand new segment to the NAB exhibit floor, featuring products and services for IPTV, mobile television, gaming, VOD, interactive television and other emerging platforms. Companies such as the Mobile DTV Alliance, Nellymoser, Nokia, QUALCOMM-MediaFLO, Verizon and Widevine Technologies will demonstrate products in this area.
Produced in partnership with iHollywood Forum, this exhibit showcase will complement the IPTV Forum and MoTV Mobile Video and Television Forum, part of the NAB Multimedia World Conference.
NAB-HD will feature a fully functional operating HD broadcast station from the show floor in the Central Hall of the Las Vegas Convention Center (LVCC). It will include a control room, editing suites, studios and transmission facilities.
Billed as a “living laboratory,” NAB-HD will offer broadcast and telecom professionals insight into future production and distribution workflows with HD television.
Daily programs from the facility will be broadcast throughout the LVCC complex on 16:9 high-definition monitors, as well as to 75,000 hotel rooms in Las Vegas. For the first time, HD convention programming will be delivered to HD sets in every room of the Wynn Hotel. In addition, NAB-HD content will be repurposed for Web-enabled cell phones, DVB-H devices, video podcasts and online streaming.
The ATSC/NAB “DTV Hot Spot,” an exhibit by the Advanced Television Systems Committee (ATSC) and the NAB, will demonstrate the most sophisticated technologies in digital broadcast television. Called “A Digital Paradise,” the DTV Hot Spot is in the Las Vegas Convention Center's South Hall Upper Lobby.
It will showcase a variety of technologies, including home networking strategies; VSB transmission system enhancements, statistical multiplexing; set top boxes utilizing advanced coding technologies; software data download; and interactive television utilizing the ATSC ACAP Standard.
Companies demonstrating these technologies include Aircode, Axcera, DTV Innovations, HANA, Rohde & Schwarz/Samsung, TANDBERG Television, UpdateLogic, USDTV and Zenith/LG. In addition, the NAB and MSTV will demonstrate high performance/low cost digital converters under development for them by Thomson and Zenith/LG.