Voters in Tuesday’s election went to the Web in droves to follow election news and results and to keep tabs on the Electoral College totals, according to statistics from Nielsen Online released Nov. 5.
Web traffic to the current events and global news category grew 27 percent on Nov. 4 compared to the previous Tuesday. Page views for the category grew 103 percent from the preceding Tuesday and time per person for the category increased 61 percent, according to Nielsen Online.
Cable TV news network-related sites did well in the battle for Web traffic, occupying three of the top four slots as measured by Nielsen Online. CNN Digital Network came out on top in the current events and global news destination category with nearly 13 million visitors, up 51 percent from the preceding Tuesday. MSNBC Digital Network saw the largest Web traffic percentage increase, 103 percent, among cable TV news-related networks when compared to the Tuesday before the election.
For more information, visit www.nielsen-online.com.
|Top Online Current Events and Global News Destinations on Election Day|
|Name||Oct. 28 UA (000)||Nov. 4 UA (000)||% change|
|1.||CNN Digital Network||8496||12,847||51%|
|2.||MSNBC Digital Network||5959||12,114||103%|
|4.||Fox News Digital Network||3937||5745||46%|
|Source: Nielsen Online Custom Analysis|