Avid Technology’s Video division unveiled a client-focused campaign March 17 designed to improve how the company connects with clients and prospects.
Dubbed “New Thinking,” the campaign is the result of feedback from clients and revolves around four main objectives: increasing the value of Avid’s products, workflows and services; advancing technical and client support programs; investing in the community of media professionals; and fostering an open, two-way dialog with clients.
Avid also announced:
The merging of Avid Xpress Pro software into the Media Composer product line, with new lower pricing and a pathway for existing Avid Xpress Pro users to upgrade to Media Compser;
New student pricing for Media Composer software that lets any student at an accredited college or university with a valid student I.D. to purchase Media Composer software for $295;
A new online community for industry professionals to access and share tips and tricks, demonstrations, tutorials and media content;
This eBook provides both new and veteran shooters an in-depth understanding of the technology that lies between the camera lens and the recording medium and how to maximize a camera's performance.
File-based technologies have replaced video tape methods for a majority of production and broadcast operations. The worlds of AV and IT are coalescing to create new methods and workflows for media
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