CBS and EQAL — the social entertainment company behind interactive dramas such as “KateModern” — have entered a partnership expected to benefit both companies. First, CBS gets a first look at new multiplatform show concepts developed by EQAL. Second, EQAL will act as consultants to CBS on creating integrated TV and online shows stories that extend to online and mobile platforms — at every level from the script and direction to production and promotion of a TV series. Third, EQAL will build and implement the entire technology infrastructure to host the online show components.
"This agreement takes us one step further into the multiplatform future with our television content serving as a springboard to create storytelling experiences that are entertaining and meaningful to the audience, valuable for the advertiser and revenue generating for our company," said Nancy Tellem, president of CBS Paramount Television Network Television Entertainment Group. "We think the innovators at EQAL combined with the creators of our television content offer great entertainment potential for the digital world and added promotional opportunity for our television series."
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