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DVD hardware experiences explosive growth
Aug 18, 2003 12:00 PM
More than 10 million DVD players were sold to consumers during the
first half of 2003, a 44 percent increase compared with the same period
last year, according to the Digital Entertainment Group (DEG).
More than 66 million DVD players have been sold since the
format’s launch in April 1997, bringing the number of DVD
households to nearly 50 million (adjusting for households with more
than one player). Consumer desire for DVD players continues to outpace
demand for all other consumer electronic products.
Nearly a third (32 percent) of all non-owner households expect to
purchase some type of DVD player in the next year, a slightly higher
percentage than those who expressed their intent to buy a DVD player
last year (about 28 percent), the research revealed.
“As we continue to embrace the success of the DVD format,
consumer enthusiasm for DVD hardware and software also continues to be
one of the primary drivers for the overall success of Home
Theater,” said Gary Bauhard, director of marketing, Pioneer
Electronics and DEG vice president.
The Digital Entertainment Group (DEG) is the new name for the DVD
Entertainment Group, a six-year-old trade association charged with
promoting the DVD format.
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