You are here: Home Page»News» ‘Wardrobe malfunction’ sends TiVo hard drives spinning
‘Wardrobe malfunction’ sends TiVo hard drives spinning
Feb 10, 2004 12:00 PM
Viewership spiked up to 180 percent as
hundreds of thousands of households used TiVo’s capabilities to
pause and replay live television to view Janet Jackson and Justin
Timberlake's portion of Super Bowl XXXVIII's halftime show. Photo
courtesy 2002 TiVo. All Rights Reserved.
FCC chairman Michael Powell might have been outraged, but
TiVo’s customers were far more interested in the antics of Janet
Jackson and Justin Timberlake than the Super Bowl XXXVIII game itself.
In fact, Jackson and Timberlake drew almost twice as many viewers as
the most thrilling moments on the field, according to a measurement of
second-by-second viewership in TiVo households.
The Jackson-Timberlake moment drew the biggest spike in audience
reaction TiVo has ever measured. TiVo said viewership spiked up to 180
percent as hundreds of thousands of households used TiVo’s
capabilities to pause and replay live television to view the incident
again and again. Overall, the halftime extravaganza had a powerful grip
on viewers. According to TiVo’s analysis of aggregated data from
an anonymous sample of 20,000 households, viewership of the
game’s intermission increased by 12 percent compared to last
year’s halftime show.
TiVo’s audience measurement analysis is based on aggregated
data from a sample of 20,000 anonymous TiVo households. TiVo viewership
information gauges the interest in programming content by measuring the
percentage of the TiVo Super Bowl audience watching in
“play” speed.
For more information about TiVo visit www.tivo.com.
This eBook provides both new and veteran shooters an in-depth understanding of the technology that lies between the camera lens and the recording medium and how to maximize a camera's performance.
File-based technologies have replaced video tape methods for a majority of production and broadcast operations. The worlds of AV and IT are coalescing to create new methods and workflows for media
Video compression, editing and displays is an in-depth tutorial on MPEG compression technology, editing MPEG content and evaluating color video monitors written by long-time video expert, trainer and writer Steve Mullen, Ph. D.
2012 will be the year of mobile DTV. That’s the view of Erik Moreno, who along with Salil Dalvi, senior VP for Mobile Platform Development at NBC Universal, is co-general manager of the Mobile Content Venture.
Hear snippets of podcast interviews done throughout 2011 with Pat McDonough of The Nielsen Company, Glen Friedman of Ideas & Solutions!, Danny Wilson of Pixelmetrix and Greg Herman of Watch TV. Pictured is Danny Wilson, Pixelmetrix.
