China Central Television's CCTV.com will use the On2 Flix Engine to encode and publish new media video coverage of the Beijing Olympics.
CCTV.com, the official Internet and mobile phone broadcaster of the 2008 Games, will deliver an exclusive video-on-demand service using On2 VP6-based Adobe Flash video across its network of more than 1000 servers to bring 24/7 accessibility of the 2008 Beijing Olympics to China's Internet users.
By using On2's Flix Engine, CCTV.com will benefit from the latest encoding tools for the format, which deliver up to a 40 percent performance improvement over legacy VP6 encoders and are particularly effective for encoding fast moving sports sequences.
Following the initial collaboration on the Olympics, CCTV intends to expand the use of On2's solutions to deliver video across multiple screens.
See On2 Technologies at IBC Stand M388, or visit www.on2.com.