Comcast and Scripps Networks have teamed up for an eight-week video-on-demand trial called Philadelphia On Demand. Running through early June, the VOD test features local content from two Scripps networks - Home & Garden Television and the Food Network.
Specially-produced programming will showcase people, food and sites in the Philadelphia market. Philadelphia On Demand began with nine titles and is updated with three new additions every two weeks.
The programming is available at no additional cost to digital cable subscribers. The partnership, if successful, could lead to similar co-productions launched in other markets, the company said. Comcast’s Philadelphia market, where about a quarter of 500,000 VOD-enabled homes use the service, expanded to 1500 hours of VOD content in January. Included is about 800 hours of free on-demand material from networks such as A&E, Biography, Outdoor Life Network, SportsNet, Comedy Central, Court TV, C-SPAN, the Golf Channel, Turner Broadcasting, Primedia and Wisdom Television.
The Philadelphia model is expected to be launched in other Comcast markets later this year.