Nokia has joined Intel, Motorola, Texas Instruments and Modeo to promote DVB-H technology for mobile telephones.
Called the Mobile DTV Alliance, the partnership aims to encourage open standards for TV broadcasts, mobile devices, and other technologies focusing on the North American market, Reuters reported.
DVB-H technology bypasses mobile networks and broadcasts directly to handsets from broadcast TV antennas, allowing millions of phone users to access the service at the same time. It also allows subscribers to use interactive services and order on-demand programs via mobile networks.
More than 10 DVB-H network trials are underway or have been completed, including in Australia, Finland, France, Germany, Italy, Britain and the United States. Most major U.S. markets are expected to have DVB-H infrastructure ready for use by 2007.