E! Networks has selected the Scientific-Atlanta PowerVu digital encoding system to begin the analog-to-digital conversion of its primary East Coast feed for E! Entertainment Television programming. E! will use Scientific-Atlanta’s side carrier technology solution to deliver its new digital East Coast feed to cable affiliates.
To implement the East Coast digital feed, E! will use the PowerVu side-carrier capability as well. The primary E! programming signal will continue to be delivered by analog to its East coast affiliates. At the same time, E! will transmit a PowerVu compressed digital signal adjacent to its analog feed on the same transponder. Using PowerVu, E! can deliver the digital programming without adding another transponder or interrupting its analog signal.
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