Kicking off the conference on Sept. 10, Brad will host "Into a Tapeless Wonderland - The design behind the largest migration project in TV history" with participants Chris Howe & Ian Wimsett from BBC Broadcast Limited, UK. The panel will focus on the BBC Broadcast's vision to lead a major shift in broadcast media management from the traditional tape-based formats to digital media.
On the following day, Brad will debate on the “Philips Industry Round table: Present & Future Digital TV” with Philips experts and other industry editors. Toward the close of the exhibition, he has also been selected to make a short video diary on his impressions of IBC 2004 for a conference wrap-Up, "The Bootleg IBC." Unlike other offerings of this genre, Brad, along with the other two prominent industry personalities selected, will be opening the floor to questions regarding their choices and opinions of the show from an inquisitive chairman and an equally inquisitive audience.
IBC, the international show for broadcasting, attracts 40,000 professionals from more than 120 different countries involved in the creation, management and delivery of entertainment content worldwide. The IBC Conference is renowned for its opinion-forming agenda and its ability to explore the issues impacting technology and business.
The IBC Exhibition will take place at the Amsterdam RAI Sept. 10-14 and will featuring more than 1,000 exhibitors in the broadcast and media arenas. The conference runs Sept. 9-13.