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Granite Broadcasting chooses VCI for sales and traffic software
Oct 25, 2004 11:02 AM, Beyond The Headlines e-newsletter
Granite Broadcasting has selected Video Communications' (VCI) STARS II+, as their key business operations system.
Granite, which operates eight television stations in geographically diverse markets, has begun installing the STARS ll+ product with an anticipated completion date for the group occurring in 2005.
STARS II+ enables broadcasters in all size markets to assemble and edit logs faster, while managing commercial inventory more efficiently. STARS II+’s SalesDesk allows sales teams to make strategic financial decisions, while managing client accounts with maximum effectiveness.
Based on the Microsoft Windows operating system, STARS II+ offers robust functionality, an easy-to-use graphical user interface, and ODBC database support for flexible customization and reporting.
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