Thomson Grass Valley has purchased the video division of
ParkerVision. Purchase price was $14 million. ParkerVision products
will now be marketed as a sub-brand of Grass Valley, e.g. the Grass
Valley Cameraman.
Thomson will integrate ParkerVision products with the Grass Valley
digital news production workflow to provide tight linkage between news
production systems and news control rooms.
The acquisition reflects Thomson's strategy to expand its core
broadcast business as well as to move into adjacent video markets, said
Thomson Broadcast & Multimedia Solutions president Marc
Valentin.
The integration of ParkerVision technologies into Thomson's
broadcast line capitalizes on broadcasters' increasing demand for
production and automation, he added.
Both companies will exhibit in their respective booths at NAB, but
visitors may see some examples of integration plans on display.
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