Looking to strengthen its services for worldwide digital content creation, Hong Kong's Digital Media Centre (DMC) purchased a Snell & Wilcox Alchemist Platinum, a high-end standards converter.
Dr. Krates Hing-Ngok Ng, manager for the DMC, said that by investing in new technologies like the Alchemist, theyâ€™re empowering Hong Kongâ€™s production companies to compete and win projects anywhere on the planet that require world-class quality and low production costs.
The Alchemist Platinum, delivered in Hong Kong by Broadcast Technology Limited (BTL), can upconvert high-quality 625 material to high-resolution HD images in any country video format and standard. With it DMC is able to remaster content created in Hong Kongâ€™s native standard of 625/50Hz SD and repurpose it for distribution in the 1080i/60Hz HD formats of Japan, Korea, and the U.S. DMCâ€™s first client (unnamed) to use the Alchemist Platinum transferred a 35-episode, one-hour length TV series from standard-definition to 1080i HD.
The Alchemist Platinum uses phase correlation, a motion-compensation technology, to deliver superb images regardless of the output format and Snell & Wilcox is the only company offering it in North Asia.
Snell & Wilcox said the Alchemist Platinum has been approved and is being used for HD upconversion by Japanâ€™s NHK, Discovery, in the U.S., and BBC Worldwide in the U.K.
Snell & Wilcox will exhibit its latest conversion technology in Stand 1.431 at the upcoming IBC2004 conference in September. Visit Snell & Wilcox to learn more about the full line of the companyâ€™s products.