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Panel of international experts to discuss DTV marketing

Apr 9, 2007 3:00 PM

    

NAB2007 will present an international panel of experts April 18 to examine and assess DTV marketing campaigns in countries undergoing a transition from analog to digital television.

NAB president and CEO David Rehr will moderate "The Global Picture on DTV Deployment."

Sponsored by the Media Development Authority of Singapore, the session will feature broadcast representatives, government officials and DTV experts who will discuss the successful strategies behind various DTV marketing initiatives. Panelists will include:

• Pierre Helsén, principal secretary, Sweden DTV Kommissionen, Stockholm, Sweden;
• Sebastian Loudon, press officer and CEO office manager, Rundfunk und Telekom Regulierungs, Wien, Austria;
• Lim Chin Siang, director, IT&T, Media Development Authority, Singapore;
• Keith Smith, deputy director and broadcasting directorate, Department for Culture Media and Sport, London, UK;
• Jonathan Collegio, VP, DTV transition, NAB, Washington, D.C.

The panel will take place April 18 from 5 p.m. to 5:30 p.m. in room N250 of the Las Vegas Convention Center.

For more information, visit www.nabshow.com.

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