Joost, an Internet television service with backing from large media companies, has hired Creative Artists Agency to help it sign major Hollywood-produced programming to its new online service.
Joost has already attracted top programmers as its goes through its beta stage. It offers 150 broadcast-quality television channels on the Internet from a wide range of genres. It is seeking television programming from established producers.
Joost received $45 million earlier this month from five major investors.