KEYE-TV, the CBS affiliate in Austin, TX, has deployed a Utah Scientific GS-4000 graphics station to add to its branding capabilities and to simplify master control workflow.
KEYE master control operators use the GS-4000 to display HD time and temperature, an Associated Press news crawl and sniping during live programming. Because the Utah Scientific graphics station has made it easier for KEYE to add new ticker crawls, it has also helped the station attract sponsorship revenue.
Utah Scientific's new GS-4000 works with the company's MC-4000 master control switcher to support graphics, including fixed text, multiple text crawls, still and animated logos, sniping, and time and temperature displays. With it, text and branding graphics can be created and saved using a simple composition screen, no sophisticated coding skills required.
For KEYE, the Utah Scientific GS-4000 solved another problem with the previous system: Master control operators couldn't input school closure updates fast enough to keep the ticker crawl current. This year when unusually snowy weather hit the region, the GS-4000's simplified workflow enabled KEYE to provide timely, accurate information to students and parents.
See Utah Scientific at the 2011 NAB Show in Booth N4511.