Mobile Content Venture aims to build 'Dyle' brand awareness for MDTV devices
Jul 21, 2011 11:26 AM
The Mobile Content Venture this week unveiled its "Dyle" brand, which will let consumers know at a glance that a device is certified to receive mobile DTV signals.
Mobile Content Venture (MCV) hopes to make it easier for consumers to figure out which consumer electronics devices are mobile DTV-enabled with its newly unveiled "Dyle" branding campaign.
The MCV, which announced the campaign July 18, will use the "Dyle" brand to certify a device is able to receive and decrypt live MDTV signals. The name and logo are an important part of its strategy to drive awareness and educate consumers about live MDTV, the MCV said.
According to Salil Dalvi and Erik Moreno, co-general managers of MCV, seeing the "Dyle" logo on a box will let consumers know a device has the technology needed to watch live mobile TV on the go wherever they are.
In April, MCV announced it expects to have member stations up and running in 32 markets covering 50 percent of the U.S. population. Markets include New York City, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas, Washington D.C., Atlanta, Houston, Detroit, Tampa, Phoenix, Minneapolis, Orlando, Portland, Cincinnati, Greenville, West Palm Beach, Birmingham, Knoxville, Miami, Las Vegas, Denver, St. Louis, Cleveland, Charlotte, Seattle, Raleigh, Kansas City, Columbus, Tulsa and Montgomery. Participating station groups include Gannett, Media General, Bahakel, Belo, Raycom, Scripps, Post Newsweek, Meredith, Hearst, Cox, FOX, NBC, ION and Telemundo.
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