Netpresenter, communications software vendor and the company behind AMBER Alert Netherlands, and the Netherlands Police Agency (Klpd) will receive a special award at IBC2009 for AMBER Alert, the national Dutch missing children alert system.
IBC organizers will present the award to AMBER Alert because the alert system combines a variety of different media types to alert both public and press instantly.
The AMBER Alert platform developed by Netpresenter is used to alert the whole of the Netherlands instantly when a child goes missing or is abducted. A picture of the child is presented to millions of Dutch citizens via radio, TV, online news sites and direct alerts to the public. Everyone can receive an alert via digital signage screens, PC pop ups, text messages, e-mails, instant messages, banners on social Web sites, news feeds (RSS) and screensavers.
“The abduction of a child is still a rare occurrence, but when it happens everyone is focused on finding the child as quickly as possible,” said Michael Lumley, chairman of the IBC Innovations Award judging panel, which is presenting this special award. “AMBER Alert is a great use of technology in our industry that provides a real social service, and we are delighted to make this award.”