IceMobile, a European mobile media company based in Amsterdam, has announced a technology that enables mobile phone users to send live video images to a television broadcaster.
Called VideoCall2TV, it enables video calls from 3G mobile phones to be broadcast within a TV program.
The VideoCall2TV technology works worldwide from any 3G device and on any 3G network and can be billed on a per minute basis. The technology includes the content management, monitoring and on-screen display solutions to integrate user-generated, live video content directly into the show.
Targeting game show participation, VideoCall2TV has been developed to integrate a preliminary game round that takes place on the screen of the mobile phone enabling thousands of people to call in simultaneously. The winners will make it to the final round on TV.
The company seeks to move beyond SMS to TV services, where audiences participate in programs.
For more information, visit www.icemobile.com.