Consumer media habits are changing. People now watch VOD services through their cable or satellite provider, access news online, and listen to Internet radio, according to a new study by Arbitron and Edison Media Research.
The study, Internet and Multimedia 2005: The On-Demand Media Consumer, finds that an estimated 27 million Americans own one or more on-demand media devices — such as a TiVo DVR, iPod or other portable MP3 player. They also exhibit multiple behaviors that show a heavy tendency toward an on-demand media lifestyle.
The study found an estimated 43 million Americans choose to record TV programming to watch at a different time - using technology such as a VCR or DVR. Seventy-six percent of consumers own at least one DVD. Thirty-nine percent own 20 or more DVDs in their personal collection.
The study found that broadband connections are now just as common as dial-up connections in American households. The monthly Internet video audience is now estimated to be approximately 35 million people. The weekly online video audience is nearly 20 million.