“Convergence and Content on the Move: Riding the Digital, Mobile, Virtual and Personal Wave”
2 p.m. - 3:45 p.m.
This super session will be international in scope and will focus on advances being made to distribute digital media content over a variety of wireless platforms.
A variety of personal devices will be described along with developing standards needed to support the devices. An executive panel of experts will discuss progress in this area with regard to available and future platforms, content production requirements, and revenue opportunities expected to become available with the rollout of mobile media technologies.
Look Before You Leap: The Dollars and Sense of Transitioning to HD”
3:45 p.m. - 5:30 p.m.
The panel will dissect the before and after of incorporating HD into the content creation process, examine the value chain of HD production, reveal where bottlenecks and inefficiencies lie, and discuss new technologies that are leading to cost-effective HD production that deliver the high quality results.
“Taking It to the Streets: Mobile Devices Add Drama to Sports & Reality Programming”
10:15 a.m. – noon
Executives discuss the inventive, surprising and resourceful ways they’ve unleashed TV from the traditional box. They’ll unveil a few surprising business models for a future iTV marketplace that expects mobile to be incorporated into television programming distribution strategies as a matter of course.
For more information, visit www.nabshow.com/supersessions.asp.