GlobalShop 2007 will feature a panel discussion entitled "The UPS Store Canada: The Impact of In-Store Dynamic Digital Signage." The panel is scheduled for Friday, March 9, at 10:30 p.m. at the Sands Expo at the Venetian in Las Vegas.
The panel discussion will feature Malcolm Houser, COO of The UPS Canada. Panelists will include David Hunter, president and director of business development of EyeQ Digital; Dennis Kukulsky, VP of sales and marketing for CCi; and Ken Goldberg, CEO of Real Digital Media.
The discussion will focus on what it takes to design, execute and maintain a consistent brand experience for your customers through the seamless integration of technology with store design and visual merchandising. The industry executives on the panel will provide insight into the process of developing and executing a content strategy as well as meeting the opportunities and challenges inherent in maximizing the impact of digital signage networks.
For more information, visit www.globalshop.org.