Vizrt's viz|ad can add content to a commercial moments before it is scheduled to air.
France Télévisions Publicité (FTP) recently broadcast a commercial produced with a Vizrt graphics system customized immediately prior to air to reflect the results of a live European football game - the UEFA Cup held in Gothenburg, Sweden.
FTP coordinates all advertising time for French public television stations, including France 2, France 3 and France 5.
With viz|ad, FTP has the ability to insert messages, images and objects into commercials minutes before its played on air. Content, such as the game's score or any type of message that refers to the live game, are added moments before the scheduled commercial break.
FTP plans extensive use of the new interactive 3-D system this summer for major sporting events, providing sponsors with an innovative, new way to promote their products.